000 02893 a2200193 4500
020 _a1578512077
020 _a9781578512072
082 0 4 _a658.4063
090 _c2439
_d2439
100 1 _aMauzy, Jeff.
245 1 0 _aCreativity inc. :
_bbuilding an inventive organization /
_cJeff Mauzy.
260 _a[S.l.] :
_bHarvard Business Press,
_c2003.
300 _a224 p. ;
_c24 cm.
500 _aHardcover.
520 _aFostering Companywide Creativity Innovations, by definition, change and improve the status quo. Mostly, they do so in small ways, such as a twist on an already existing idea. But when they do so in big ways—such as a new idea altogether—innovations can catapult the inventing company years ahead of competitors. Those kinds of innovations—from the wheel to the assembly line, from the pen to the PC—are born of creativity. And many companies are allowing this critical wellspring to run dry. In Creativity, Inc., Jeff Mauzy and Richard Harriman marshal forty years of research into how creative ideas happen and how they become innovations to reveal a set of fundamental principles for infusing creativity into every aspect of an organization. The authors argue that sustained leadership comes from making creativity a broad, enterprise-wide capability that is "on" all the time—to fuel day-to-day innovative responses, to imagine multiple future possibilities, and to develop the foundation from which fundamental, purposeful innovations can be launched. Through vivid examples from a wide range of industries, they show how companies can rework organizational climate, structures, and procedures to build systemic creativity in individuals, in teams, and at the corporate level. The book’s creativity framework—designed to be customized to a company’s unique needs—walks readers through four interacting dynamics that make up the creative process: motivation, curiosity and fear, the making and breaking of connections, and evaluation. Individuals will learn how to: • Reclaim their own creative wellspring • Exercise creativity in all aspects of their work • Strengthen their ideas to address corporate response Leaders of teams and organizations will learn how to: • Build a climate that supports constant creativity • Fuel daily creative response and long-term vision • Develop a ready foundation for transforming ideas into innovations Marrying practical strategies with theoretical research, Creativity, Inc. shows how entire organizations can embody and impleme
856 _3Amazon.com
_uhttp://www.amazon.com/exec/obidos/AS
856 _3Amazon customer reviews
_uhttp://www.chopac.org/cgi-bi
942 _aNBS
_cBK
_k658.4063 MAU
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