| 000 | 01452 a2200217 4500 | ||
|---|---|---|---|
| 020 | _a0130888524 | ||
| 020 | _a9780130888525 | ||
| 082 | 0 | 4 | _a658.47 |
| 090 |
_c2485 _d2485 |
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| 100 | 1 | _aFleisher, Craig S. | |
| 245 | 1 | 0 |
_aStrategic and competitive analysis : _bmethods and techniques for analyzing business competition / _cCraig S. Fleisher. |
| 250 | _aUS ed ed. | ||
| 260 |
_a[S.l.] : _bPrentice Hall, _c2002. |
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| 300 |
_a457 p. ; _c26 cm. |
||
| 500 | _aPaperback. | ||
| 520 | _aThis book comprehensively examines the wide spectrum of techniques (classic as well as more popular contemporary ones) involved in analyzing business, competitive data, and information. A consistent format for each technique includes a description, background, rationale and implications, advantages, limitations, process, and related tools. Twenty-four analytical tools are discussed and evaluated with examples to illustrate their most effective application. A unique evaluation process for each model identifies ease of use and practicality. Two-part organization covers analysis and its relationship to competitive intelligence and strategy, and the techniques of strategy and competitive analysis. | ||
| 700 | 1 | _aBensoussan, Babette. | |
| 856 | 4 | 0 |
_3Amazon.com _uhttp://www.amazon.com/exec/obidos/ASIN/0130888524/chopaconline-20 |
| 856 | 4 | 0 |
_3Amazon customer reviews _uhttp://www.chopac.org/cgi-bin/tools/azrev.pl?q=0130888524 |
| 942 |
_aNBS _cBK _k658.47 FLE |
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| 999 |
_c344982 _d344982 |
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