000			02141cam a2200361 a 4500
001			10382051
003			OSt
005			20180117090006.0
008			120913s2014 njua b 001 0 eng
010			_a 2012037271
020			_a9780133084047
020			_a0133084043
035			_a(OCoLC)ocn809989057
035			_a(NNC)10382051
040			_aDLC _beng _cDLC _dYDX _dOCLCO _dYDXCP _dBWX
042			_apcc
050	0	0	_aHF5415 _b.K636 2014
082	0	0	_a658.8 _223
100	1		_aKotler, Philip.
245	1	0	_aPrinciples of marketing / _cPhilip Kotler, Gary Armstrong.
250			_a15th ed.
260			_aUpper Saddle, N.J. : _bPearson, _cc2014.
300			_axxii, 732 p. : _bcol. ill. ; _c30 cm.
504			_aIncludes bibliographical references and index.
505	0		_aMarketing : creating and capturing customer value -- Company and marketing strategy : partnering to build customer relationships -- Analyzing the marketing environment -- Managing marketing information to gain customer insights -- Consumer markets and consumer buyer behavior -- Business markets and business buyer behavior -- Customer-driven marketing strategy : creating value for target customers -- Products, services, and brands : building customer value -- New-product development and product life-cycle strategies -- Pricing products : understanding and capturing customer value -- Pricing strategies -- Marketing channels : delivering customer value -- Retailing and wholesaling -- Communicating customer value : integrated marketing communication strategy -- Advertising and public relations -- Personal selling and sales promotion -- Direct and online marketing : building direct customer relationships -- Creating competitive advantage -- The global marketplace -- Sustainable marketing.
650		0	_aMarketing.
700	1		_aArmstrong, Gary _q(Gary M.)
942			_2ddc _cBK
948	1		_a20130722 _bc _crad1 _dMPS
948	2		_a20130722 _ba _crad1 _dMPS
999			_c3466 _d3466