| 000 | 01658 a2200205 4500 | ||
|---|---|---|---|
| 020 | _a0072367679 (hardcover) | ||
| 020 | _a9780072367676 (hardcover) | ||
| 082 | 0 | 4 | _a658 |
| 090 |
_c4776 _d4776 |
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| 100 | 1 | _aFry, Fred L. | |
| 245 | 1 | 0 |
_aBusiness : _ban integrative approach / _cFred L. Fry, Charles R. Stoner, Richard E. Hattwick. |
| 250 | _a2nd ed. | ||
| 260 |
_a[S.l.] : _bMcgraw-Hill College, _c2000. |
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| 300 |
_a608 p. ; _c26 cm. |
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| 520 | _aThis text is far superior to others. --Bob Muir, Coastal Carolina Community College The primary reason I chose to use the Fry book was the fact it is organized quite differently than the other Intro books I had seen... . I think the authors have done an excellent job of developing an integrated text. Kitty Campbell, Southeastern Oklahoma State University Highly-lauded in its first edition, Frys Introduction to Business: An Integrated Framework builds on its tremendous success with the forthcoming second edition. His text is specially designed for an emerging portion of the Introduction to Business teaching community who prefer to take an integrated approach to the material. Rather than approach the material from a traditional or functional standpoint, such as presenting marketing, management, and finance as separate entities or chapters, this text presents them as an integrated whole. The framework captures how businesses really work in todays world, and brings functions and processes together. | ||
| 700 | 1 | _aStoner, Charles R. | |
| 700 | 1 | _aHattwick, Richard E. | |
| 856 | 4 | 0 |
_3Amazon.com _uhttp://www.amazon.com/exec/obidos/ASIN/0072367679/chopaconline-20 |
| 942 |
_aNBS _cBK _k658 FRY |
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| 999 |
_c347207 _d347207 |
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