| 000 | 01492 a2200229 4500 | ||
|---|---|---|---|
| 020 | _a0131485199 (paperback) | ||
| 020 | _a9780131485198 (paperback) | ||
| 082 | 0 | 4 | _a658.872 |
| 090 |
_c4915 _d4915 |
||
| 100 | 1 | _aStrauss, Judy. | |
| 245 | 1 | 0 |
_aE-marketing / _cJudy Strauss, Adel El-Ansary, Raymond Frost. |
| 250 | _a4th ed. | ||
| 260 |
_a[S.l.] : _bPrentice Hall, _c2005. |
||
| 300 |
_a480 p. ; _c24 cm. |
||
| 490 | 1 | _a4th edition. | |
| 520 | _aThe 4 th edition of E-Marketing treats the subject as traditional marketing with a twist: the Internet and other technologies have had a profound effect on the way we do business. This transformation has resulted in new business techniques that add customer value, build customer relationships, and increase company profitability. Stressing product, pricing, distribution, and promotion, the authors use a strategic perspective and give many important practices not covered in previous editions: namely, blogs, social networking, online branding, and search marketing. Point-of-purchase scanning devices, databases, and other offline technologies are discussed. For anyone interested in learning more about electronic marketing, this is an excellent handbook; its comprehensive glossary makes this a must-have reference. | ||
| 700 | 1 | _aEl-Ansary, Adel. | |
| 700 | 1 | _aFrost, Raymond. | |
| 830 | 0 | _a4th edition. | |
| 856 | 4 | 0 |
_3Amazon.com _uhttp://www.amazon.com/exec/obidos/ASIN/0131485199/chopaconline-20 |
| 942 |
_aNBS _cBK _k658.872 STR |
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| 999 |
_c347345 _d347345 |
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