| 000 | 01317 a2200217 4500 | ||
|---|---|---|---|
| 020 | _a0534637973 (paperback) | ||
| 020 | _a9780534637972 (paperback) | ||
| 082 | 0 | 4 | _a302.2301 |
| 090 |
_c4941 _d4941 |
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| 100 | 1 | _aBaran, Stanley J. | |
| 245 | 1 | 0 |
_aMass communication theory : _bfoundations, ferment, and future / _cStanley J. Baran, Dennis K. Davis. |
| 250 | _a4th ed. | ||
| 260 |
_a[S.l.] : _bWadsworth Publishing, _c2005. |
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| 300 |
_a432 p. ; _c24 cm. |
||
| 490 | 1 | _aWith infotrac®) (wadsworth series in mass communication and journalism. | |
| 520 | _aGet on media's cutting edge today. MASS COMMUNICATION THEORY: FOUNDATIONS, FERMENT, AND FUTURE introduces you to both current and classical mass communication theories, and explains the media literacy movement in terms you can understand. Plus, this mass communications textbook helps you develop a better understanding of media theory so you can play a role in the media industry's future. And because it’s loaded with study tools, it will help you succeed on exams and in the cours | ||
| 700 | _aDavis, Dennis | ||
| 830 | _aWith infotrac®) (wadsworth series in mass communication and journali | ||
| 856 |
_3Amazon.com _uhttp://www.amazon.com/exec/obidos/ASIN/0534637973/chopaconline |
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| 942 |
_aNBS _cBK _k802.2301 BAR |
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| 999 |
_c347370 _d347370 |
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