000			01620 a2200217 4500
020			_a0135034264 (hardcover)
020			_a9780135034262 (hardcover)
082	0	4	_a302.2072
090			_c4946 _d4946
100	1		_aFrey, Lawrence R.
245	1	0	_aInvestigating communication : _ban introduction to research methods / _cLawrence R. Frey, Carl H. Botan, Paul G. Friedman, Gary L. Kreps.
250			_a1st ed.
260			_a[S.l.] : _bPrentice Hall College Div, _c1990.
300			_a416 p. ; _c24 cm.
520			_aThis book provides a comprehensive, balanced introduction to communication research methods. Designed for readers who have little or no familiarity with research methods, this book helps one become a more knowledgeable and competent consumer (and limited producer) of scholarly research and of the everyday research to which they are exposed by the mass media. Praised for its accessible writing and extensive real-life examples, this book takes a step-by-step approach through the communication research process. Investigating Communication shows how communication research is conducted from start to finish, with the book's organization modeled after a traditional research study. By making the material accessible rather than impossible to learn, readers become excited about studying research methods. For anyone interested in the introductory methods of communication research.
700	1		_aBotan, Carl H.
700	1		_aFriedman, Paul G.
700	1		_aKreps, Gary L.
856	4	0	_3Amazon.com _uhttp://www.amazon.com/exec/obidos/ASIN/0135034264/chopaconline-20
942			_aNBS _cBK _k302.2072 FRE
999			_c347375 _d347375