000 01082 a2200169 4500
020 _a0814402658 (hardcover)
020 _a9780814402658 (hardcover)
082 0 4 _a658.4
090 _c5207
_d5207
100 1 _aAlbrecht, Steve.
245 1 0 _aCrisis mangement for corporate self-defense :
_bhow to protect your organization in a crisis ... how to stop a crisis before it starts /
_cSteve Albrecht.
260 _a[S.l.] :
_bAMACOM,
_c1996.
300 _a256 p. ;
_c23 cm.
520 _aDisaster comes in all shapes and sizes. For companies it can be anything from a tainted product to a sexual harassment lawsuit to the unexpected death of a CEO to a literal earthquake. This engrossing book explains how to manage a crisis, rather than become its victim. Filled with detailed and fascinating stories of real-life organizational traumas, the book demonstrates how to handle any kind of crisis with minimal damage--and how to avoid problems in the first place.
856 4 0 _3Amazon.com
_uhttp://www.amazon.com/exec/obidos/ASIN/0814402658/chopaconline-20
942 _aNBS
_cBK
_k658.4 ALB
999 _c347626
_d347626