| 000 | 01090 a2200205 4500 | ||
|---|---|---|---|
| 020 | _a0071151222 (hardcover) | ||
| 020 | _a9780071151221 (hardcover) | ||
| 082 | 0 | 4 | _a658.8 |
| 090 |
_c5410 _d5410 |
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| 245 | 1 | 0 |
_aMarketing / _cRoger A. Kerin. |
| 250 | _a7th ed. | ||
| 260 |
_a[S.l.] : _bIrwin/McGraw-Hill, _c2003. |
||
| 300 |
_a741 p. ; _c28 cm. |
||
| 490 | 1 | _aThe irwin/mcgraw-hill series in marketing. | |
| 520 | _aThis book continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available. This text and package is designed to meet the needs of a wide spectrum of faculty, whether the professor just wants a good textbook and a few key supplements or needs a top-notch fully integrated multimedia program. | ||
| 700 | 1 | _aKerin, Roger A. | |
| 830 | 4 | _aThe irwin/mcgraw-hill series in marketing. | |
| 856 | 4 | 0 |
_3Amazon.com _uhttp://www.amazon.com/exec/obidos/ASIN/0071151222/chopaconline-20 |
| 942 |
_aNBS _cBK _k658.8 MAR |
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| 999 |
_c347819 _d347819 |
||