000 00574 a2200181 4500
020 _a0071151613 (hardcover)
020 _a9780071151610 (hardcover)
082 0 4 _a658.802
090 _c5607
_d5607
100 1 _aDavidW.Cravens, NigelPiercy.
245 1 0 _aStrategic marketing /
_cNigelPiercy DavidW.Cravens.
250 _a7I.S.ed ed.
260 _a[S.l.] :
_bMcGraw-Hill/Irwin,2002,
_c2002.
300 _a854 p. ;
_c25 cm.
500 _aImport.
856 4 0 _3Amazon.com
_uhttp://www.amazon.com/exec/obidos/ASIN/0071151613/chopaconline-20
942 _aNBS
_cBK
_k658.802 CRA
999 _c348011
_d348011