| 000 | 01288 a2200217 4500 | ||
|---|---|---|---|
| 020 | _a0131138650 (hardcover) | ||
| 020 | _a9780131138650 (hardcover) | ||
| 082 | 0 | 4 | _a658.8 |
| 090 |
_c5632 _d5632 |
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| 100 | 1 | _aLovelock, Christopher. | |
| 245 | 1 | 0 |
_aServices marketing / _cChristopher Lovelock, Jochen Wirtz. |
| 250 | _a5th ed. | ||
| 260 |
_a[S.l.] : _bPrentice Hall, _c2003. |
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| 300 |
_a672 p. ; _c26 cm. |
||
| 490 | 1 | _a5th edition. | |
| 520 | _aSignificantly revised, restructured, and updated to reflect the challenges facing service managers in the 21st century, this book combines conceptual rigor with real world examples and practical applications. Exploring both concepts and techniques of marketing for an exceptionally broad range of service categories and industries, the Fifth Edition reinforces practical management applications through numerous boxed examples, eight up-to-date readings from leading thinkers in the field, and 15 recent cases. For professionals with a career in marketing, service-oriented industries, corporate communication, advertising, and/or public relations. | ||
| 700 | 1 | _aWirtz, Jochen. | |
| 830 | 0 | _a5th edition. | |
| 856 | 4 | 0 |
_3Amazon.com _uhttp://www.amazon.com/exec/obidos/ASIN/0131138650/chopaconline-20 |
| 942 |
_aNBS _cBK _k658.8 LOV |
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| 999 |
_c348035 _d348035 |
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