| 000 | 01065 a2200169 4500 | ||
|---|---|---|---|
| 020 | _a0135561507 (hardcover) | ||
| 020 | _a9780135561508 (hardcover) | ||
| 090 |
_c5905 _d5905 |
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| 100 | 1 | _aKotler, Philip. | |
| 245 | 1 | 0 |
_aMarketing management : _banalysis, planning and control / _cPhilip Kotler. |
| 250 | _a6th ed. | ||
| 260 |
_a[S.l.] : _bLongman Higher Education, _c1988. |
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| 300 |
_a848 p. ; _c25 cm. |
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| 520 | _aAn analysis of trends and developments in global marketing management. The book includes a section on brand development as one of the keys to successful marketing. Emphasis is placed on managing business processes and core competencies, not just departmental functions. Also emphasized is the importance of teamwork between marketing and all the other functions of the business. Different perspectives are introduced in strategic market planning. The text provides company examples of creative, market-focused action. | ||
| 856 | 4 | 0 |
_3Amazon.com _uhttp://www.amazon.com/exec/obidos/ASIN/0135561507/chopaconline-20 |
| 942 |
_aNBS _cBK _k658.8 KOT |
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| 999 |
_c348301 _d348301 |
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