000			02522cam a2200349 i 4500
001			17621145
003			OSt
005			20180116183011.0
008			130211s2013 nyu b 001 0 eng
010			_a 2013002324 _z 2012537449
020			_a9780071799218 (alk. paper)
020			_a0071799214 (alk. paper)
040			_aDLC _beng _cDLC _erda _dDLC
042			_apcc
050	0	0	_aHD49 _bF5596 2013
082	0	0	_a658.4056 _223
100	1		_aFink, Steven.
245	1	0	_aCrisis communications . _bthe definitive guide to managing the message . _cSteven Fink.
250			_a1 Edition.
260			_aNew York. _bMcGraw Hill. _c2013
300			_axx, 314 pages ; _c24 cm
500			_aPaper Cover
504			_aIncludes bibliographical references and index.
505	0		_aPreface -- You can't make this stuff up -- Defining our terms -- What BP should have said -- Attitude adjustments -- Toyota : on a slippery crisis communications slope with no brakes -- Understanding your crisis -- Shaping your crisis communications message -- Spokespersons -- Social media and digital communications or, truth/lies at the speed of light -- Shakespeare was right : "The first thing we do, let's kill all the lawyers" -- Protecting your brand -- Telling the truth -- Say it ain't so, Joe! : the Penn State crisis -- Dealing with death : fatality communications -- Crisis communications primer -- The good, the bad, the news media or, juggling chain saws -- Senior management : your own worst enemy? -- Take your own pulse, or, what were they thinking? -- Internal crisis communications -- External crisis communications -- Reputation management and reservoirs of goodwill -- Issues management -- Crisis communications for publicly-traded companies -- Litigation, depositions and testimony -- How to break bad news -- The blame game -- Crisis-induced stress -- Making defensible decisions : crisis communications gold, decision-making under crisis-induced stress -- Apologies : Shakespeare : still right after all these years -- Crisis advertising : does it work? -- Crisis communications plans -- The failing of business schools -- Speed is of the essence.
600			_aFink, Steven.
650		0	_aCrisis management.
650		0	_aPublic relations _xManagement.
700			_aFink, Steven.
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2ddc _cBK _k658.4056
999			_c350281 _d350281