| 000 | 01586cam a22003734a 4500 | ||
|---|---|---|---|
| 001 | 14900429 | ||
| 003 | OSt | ||
| 005 | 20180117090008.0 | ||
| 008 | 070622s2007 enka b 001 0 eng | ||
| 010 | _a 2007026140 | ||
| 020 | _a9780749449797 | ||
| 020 | _a0749449799 | ||
| 040 |
_aDLC _cDLC _dDLC |
||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHD59 _b.W325 2007 |
| 082 | 0 | 0 |
_a659.2 _222 |
| 100 | 1 |
_aWatson, Tom, _d1950- |
|
| 245 | 1 | 0 |
_aEvaluating public relations : _ba best practice guide to public relations planning, research & evaluation / _cTom Watson & Paul Noble. |
| 250 | _a2nd ed. | ||
| 260 |
_aLondon ; _aPhiladelphia : _bKogan Page, _c2008. |
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| 300 |
_aiv, 252 p. : _bill. ; _c24 cm. |
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| 440 | 0 | _aPR in practice series | |
| 504 | _aIncludes bibliographical references (p. [244]-250) and index. | ||
| 650 | 0 |
_aPublic relations _xEvaluation. |
|
| 650 | 0 |
_aPublic relations _xEvaluation _vCase studies. |
|
| 700 | 1 |
_aNoble, Paul, _d1955- |
|
| 856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy0728/2007026140-d.html |
| 856 | 4 | 1 |
_3Table of contents _uhttp://www.loc.gov/catdir/toc/fy0803/2007026140.html |
| 856 | 4 | 2 |
_3Contributor biographical information _uhttp://www.loc.gov/catdir/enhancements/fy0912/2007026140-b.html |
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
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| 942 |
_2ddc _cBK |
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| 999 |
_c3538 _d3538 |
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