000			02071nam a2200217 a 4500
001			ASIN157687267X
003			OSt
005			20180116192419.0
008			131231s2006 xxu eng d
020			_a157687267X (hardcover) _c$29.95
020			_a9781576872673 (hardcover)
040			_ca
082			_a658.8342 _bKEV 2005
100	1		_aRoberts, Kevin. _97184
245	1	4	_aThe lovemarks effect : _bwinning in the consumer revolution / _cKevin Roberts.
260			_a[S.l.] : _bpowerHouse Books, _c2006.
300			_a264 p. ; _c24 cm.
520			_aA business revolution is changing all the rules of the marketplace. Power is shifting from manufacturers and retailers directly to consumers, freshly enabled with information, choice, and connectivity. Price, service, quality, and design advantages are no longer enough to win. In 2000, Kevin Roberts, CEO Worldwide of ideas company Saatchi & Saatchi said that brands were running out of juice. In Lovemarks: the future beyond brands , Roberts showed how Mystery, Sensuality, and Intimacy can create powerful emotional connections with consumers. The response to the book was electric. Now in 16 languages, Lovemarks has generated a wave of consumer conversations stretching over 100-plus countries. In this follow-up book, The Lovemarks Effect: Winning in the Consumer Revolution , the people speak: consumers, owners, and marketers show the impact of Lovemarks on their lives, their businesses, and their aspirations. How consumers feel about your company—their emotional connection to you—is what now determines success. The Lovemarks Effect: Winning in the Consumer Revolution offers instruction and inspiration about creating emotional connections and winning in a consumer-empowered future. From the aisles of the in-store experience to the power of sustainable design, from Lovemarks research to consumer stories, The Lovemarks Effect is a joyride through the evolving business landscape.
856	4	0	_3Amazon.com _uhttp://www.amazon.com/exec/obidos/ASIN/157687267X/chopaconline-20
942			_2ddc _cBK
999			_c353858 _d353858