000			01879nam a2200325 a 4500
001			ASIN0231158386
003			OSt
005			20180116192426.0
008			150212s2011 xxu eng d
020			_a0231158386 (hardcover) _c$29.95
020			_a9780231158381
020			_a9780231158381 (hardcover)
040			_c0
050	0	4	_aHD53
082	0	4	_a658.4063
100	1		_aLiedtka, Jeanne. _98037
245	1	0	_aDesigning for growth : _ba design thinking tool kit for managers / _cJeanne Liedtka, Tim Ogilvie.
250			_a1ST ed.
260			_aNew york : _bColumbia University Press, _c2011.
300			_a223 p. ; _c23 cm.
490	1		_aColumbia business school publishing.
520			_aJeanne Liedtka and Tim Ogilvie educate readers in one of the hottest trends in business: "design thinking," or the ability to turn abstract ideas into practical applications for maximal business growth. Liedtka and Ogilvie cover the mind-set, techniques, and vocabulary of design thinking, unpack the mysterious connection between design and growth, and teach managers in a straightforward way how to exploit design's exciting potential. Exemplified by Apple and the success of its elegant products and cultivated by high-profile design firms such as IDEO, design thinking unlocks creative right-brain capabilities to solve a range of problems. This approach has become a necessary component of successful business practice, helping managers turn abstract concepts into everyday tools that grow business while minimizing risk.
650		0	_aCreative ability in business _98038
650		0	_aOrganizational change _98039
650		0	_aSuccess in business _98040
700	1		_aOgilvie, Tim. _98041
830		0	_aColumbia business school publishing. _98042
856	4	0	_3Amazon.com _uhttp://www.amazon.com/exec/obidos/ASIN/0231158386/chopaconline-20
942			_2ddc _cBK
999			_c354068 _d354068