000 01402cam a2200361 i 4500
999 _c523836
_d523836
001 20025712
003 NUST
005 20190529115554.0
008 170922s2019 nyu b 001 0 eng
010 _a 2017037515
020 _a9780134734828
038 _aazhar
040 _aDLC
_beng
_cDLC
_erda
_dDLC
042 _apcc
050 0 0 _aHF5415.32
_b.S35 2019
082 0 0 _a658.8/342
_223
100 1 _aSchiffman, Leon G.,
_eauthor.
_914620
245 1 0 _aConsumer behavior /
_cLeon G. Schiffman, Professor Emeritus of Marketing and E-Commerce, Peter J. Tobin College of Business, St. John's University, New York City, Joe Wisenblit, Professor of Marketing, Stillman School of Business, Seton Hall University, New Jersey.
250 _aTwelfth edition.
264 1 _aNew York, NY :
_bPearson,
_c[2019]
264 4 _a©2015
300 _axxix, 478 pages ;
_c29 cm
336 _atext
_btxt
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
504 _aIncludes bibliographical references (pages 405-431) and index.
650 0 _aConsumer behavior.
_914621
650 0 _aMotivation research (Marketing)
_914622
700 1 _aWisenblit, Joseph,
_eauthor.
_914623
906 _a7
_bcbc
_corignew
_d1
_eecip
_f20
_gy-gencatlg
942 _2ddc
_cBK