| 000 | 00628nam a22001937a 4500 | ||
|---|---|---|---|
| 003 | NUST | ||
| 005 | 20230808145938.0 | ||
| 008 | 190807b ||||| |||| 00| 0 eng d | ||
| 038 | _aMr. Noman | ||
| 082 | _a658 | ||
| 100 |
_aKazim, Saad _919162 |
||
| 245 |
_aTo Study Effect of Humor Appeal on Consumer Buying Behavior in CSD (Carbonated Soft Drink) Advertisements and Its Comparison with Emotional Appeal _cSaad Kazim. |
||
| 260 |
_aIslamabad: _bNBS - NUST, _c2015. |
||
| 300 |
_a49 p.: ill.; _c30cm. |
||
| 500 | _aHardcover. | ||
| 650 |
_aMBA Thesis. _917629 |
||
| 700 |
_aBilal Ahmed Chohan. _918175 |
||
| 942 |
_2ddc _cTHE |
||
| 999 |
_c527746 _d527746 |
||