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_a658.8 _bPER _cNUST,01P145 |
| 100 | 1 |
_aPerreault, William D. _97290 |
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| 245 | 1 | 0 |
_aEssentials of marketing : _ba global-managerial approach / _cWilliam D. Perreault, Jr., E. Jerome McCarthy. |
| 250 | _a7th ed. | ||
| 260 |
_aChicago : _bIrwin, _cc1997. |
||
| 300 |
_axxvi, 613 p. : _bcol. ill., map ; _c26 cm. |
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| 500 | _aMcCarthy's name appears first in previous ed. | ||
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_aMarketing. _97291 |
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_aMcCarthy, E. Jerome _951080 |
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