000 00304nam a22001217a 4500
020 _a0-538-19570-3
082 _a659.111 NYL'A
100 _aNYLEN, DAVID W
_975975
245 _aADVERTISING PLANNING IMPLEMENTATION AND CONTROL
260 _aENGLAND
_bSOUTH WESTERN
_c1975
300 _a598P
942 _cBK
999 _c581379
_d581379