000			02993cam a2200397 i 4500
001			21796534
005			20220720101342.0
006			m |o d |
007			cr |||||||||||
008			201026s2021 enk ob 001 0 eng
010			_a 2020047708
020			_a9781003023241 _q(ebk)
020			_z9780367903671 _q(hbk)
020			_z9780367897352 _q(pbk)
040			_aDLC _beng _cDLC _erda _dDLC
042			_apcc
050	0	0	_aTX911
082	0	0	_a338.4791 _bCHE
100	1		_aChen, Yong _c(Tourism management scholar), _eauthor. _993984
245	1	0	_aEconomics of tourism and hospitality : _ba micro approach / _cYong Chen.
264		1	_aLondon ; _aNew York : _bRoutledge/Taylor & Francis Group, _c2021.
300			_a1 online resource
336			_atext _btxt _2rdacontent
337			_acomputer _bc _2rdamedia
338			_aonline resource _bcr _2rdacarrier
504			_aIncludes bibliographical references and index.
520			_a"This book offers students an accessible and applied introduction to microeconomics in tourism and hospitality through a comprehensive analysis of the market mechanism, demand and supply, firm behavior and strategy, and transaction and institution. This book not only helps students to master core microeconomic theories that are essential for understanding the tourism and hospitality industry, but, more importantly, it guides students to analyze consumer behaviour and firm strategy specific to the industry. Throughout the book, readers are guided to develop the economic analysis of tourism and hospitality that progresses from economic intuition, to graphical representation, and to mathematical quantification. Carefully corralled case studies showcase the applications of key microeconomic theories in solving a wide range of real-world problems, including Uber's surge pricing, Airbnb's supply adjustment, and McDonald's and Burger King vying for prime locations, to name a few. This book is written in an accessible style, illustrated with exquisite diagrams, and enriched with a range of other features, such as chapter summaries, review questions, and further readings to aid readers' further understanding. By reading this book, students will be able to develop an economist's way of thinking, which enables them to analyze tourism and hospitality businesses in a rigorous and critical manner. This book is essential reading for all tourism and hospitality students and teachers"-- _cProvided by publisher.
588			_aDescription based on print version record and CIP data provided by publisher.
650		0	_aHospitality industry. _993985
650		0	_aTourism. _993986
650		0	_aMicroeconomics.
776	0	8	_iPrint version: _aChen, Yong (Tourism management scholar). _tEconomics of tourism and hospitality _dLondon ; New York : Routledge/Taylor & Francis Group, 2021. _z9780367903671 _w(DLC) 2020047707
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2ddc _cBK
999			_c590378 _d590378