000			02720cam a2200385 i 4500
001			20620930
003			NUST
005			20220825163230.0
008			180330t20192019nyu b 001 0 eng c
010			_a 2018003901
020			_a9781610395694 (hardcover)
038			_aAzhar
040			_aLBSOR/DLC _beng _erda _cLBSOR _dDLC
042			_apcc
050	0	0	_aHF5415.32 _b.Z83 2019
082	0	0	_a306.3 _223 _bZUB
100	1		_aZuboff, Shoshana, _d1951- _eauthor. _997698
245	1	4	_aThe age of surveillance capitalism : _bthe fight for a human future at the new frontier of power _cShoshana Zuboff.
250			_aFirst edition.
260			_aNew York : _bPublicAffairs, _c2019
264		4	_c©2019
300			_ax, 691 pages ; _c25 cm.
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
504			_aIncludes bibliographical references (pages 537-663) and index.
520			_a"Shoshana Zuboff, named "the true prophet of the information age" by the Financial Times, has always been ahead of her time. Her seminal book In the Age of the Smart Machine foresaw the consequences of a then-unfolding era of computer technology. Now, three decades later she asks why the once-celebrated miracle of digital is turning into a nightmare. Zuboff tackles the social, political, business, personal, and technological meaning of "surveillance capitalism" as an unprecedented new market form. It is not simply about tracking us and selling ads, it is the business model for an ominous new marketplace that aims at nothing less than predicting and modifying our everyday behavior--where we go, what we do, what we say, how we feel, who we're with. The consequences of surveillance capitalism for us as individuals and as a society vividly come to life in The Age of Surveillance Capitalism's pathbreaking analysis of power. The threat has shifted from a totalitarian "big brother" state to a universal global architecture of automatic sensors and smart capabilities: A "big other" that imposes a fundamentally new form of power and unprecedented concentrations of knowledge in private companies--free from democratic oversight and control"-- _cProvided by publisher.
650		0	_aConsumer behavior _xData processing. _997699
650		0	_aConsumer profiling _xData processing. _997700
650		0	_aInformation technology _xSocial aspects. _911375
776	0	8	_iOnline version: _aZuboff, Shoshana, 1951- author. _tAge of surveillance capitalism _bFirst edition. _dNew York : PublicAffairs, 2018 _z9781610395700 _w(DLC) 2018039998
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2ddc _cLC
999			_c591137 _d591137