000 01079cam a22002774a 4500
001 12999738
005 20221006094520.0
008 021112s2003 nju b 001 0 eng
010 _a 2002153916
020 _a1576601323 (alk. paper)
040 _aDLC
_cDLC
_dDLC
042 _apcc
050 0 0 _aHF5415.5
_b.N49 2003
082 0 0 _a658.812
_bNEW
100 1 _aNewell, Frederick,
_d1926-
_999205
245 1 0 _aWhy CRM doesn't work :
_bhow to win by letting customers manage the relationship /
_cFrederick Newell.
250 _a1st ed.
260 _aLondon :
_bKogan Page Limited,
_cc2004.
300 _axvii, 263 p. ;
_c23 cm.
504 _aIncludes bibliographical references (p. 243-254) and index.
650 0 _aCustomer relations
_xManagement.
_999206
856 4 2 _3Publisher description
_uhttp://www.loc.gov/catdir/enhancements/fy0715/2002153916-d.html
906 _a7
_bcbc
_corignew
_d1
_eecip
_f20
_gy-gencatlg
942 _2ddc
_cBK
999 _c591524
_d591524