| 000 | 01437cam a2200313 a 4500 | ||
|---|---|---|---|
| 001 | 13314937 | ||
| 005 | 20221006145750.0 | ||
| 008 | 030815s2004 ii b 001 0 eng | ||
| 010 | _a 2003018358 | ||
| 020 | _a0761998101 (pbk.) | ||
| 040 |
_aDLC _cDLC _dDLC |
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| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5823 _b.V49 2004 |
| 082 | 0 | 0 |
_a659.1 _bVIL |
| 100 | 1 |
_aVilanilam, John V. _999342 |
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| 245 | 1 | 0 |
_aAdvertising basics! : _ba resource guide for beginners / _cJ.V. Vilanilam, A.K. Varghese. |
| 260 |
_aNew Delhi ; _aThousand Oaks, Calif. : _bResponse Books, _c2004. |
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| 300 |
_axi, 200 p. ; _c24 cm.. |
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| 504 | _aIncludes bibliographical references ([159]-160) and index. | ||
| 505 | 0 | _aHow it all began -- Conventional advertising and ad agencies -- The new ad agency-- the stress is on client servicing -- On to copy, folks! -- The craft of advertising copywriting -- Writing for radio, television, and film -- Advertising in the ICT age : the future.. | |
| 650 | 0 |
_aAdvertising. _955928 |
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| 650 | 0 |
_aAdvertising agencies. _999343 |
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| 700 | 1 |
_aVarghese, A. K. _q(Ajit Kuriakose). _999344 |
|
| 856 | 4 | 1 |
_3Table of contents only _uhttp://www.loc.gov/catdir/toc/ecip048/2003018358.html |
| 856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy0657/2003018358-d.html |
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
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| 942 |
_2ddc _cBK |
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| 999 |
_c591543 _d591543 |
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