| 000 | 01836cam a2200313 i 4500 | ||
|---|---|---|---|
| 001 | 19017553 | ||
| 003 | NUST | ||
| 005 | 20221007083254.0 | ||
| 008 | 160316s2015 ii b 001 0 eng | ||
| 010 | _a 2015510365 | ||
| 020 | _a9780199455447 | ||
| 020 | _a0199455449 | ||
| 040 |
_aDLC _beng _erda _cDLC |
||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5415.1265 _b.A399 2015 |
| 082 | _a658.872, AHU | ||
| 100 | 1 |
_aAhuja, Vandana, _eauthor. _999409 |
|
| 245 | 1 | 0 |
_aDigital marketing / _cVandana Ahuja, Area Chair, Marketing, and Assistant Professor, Jaypee Business School, NOIDA. |
| 264 | 1 |
_aNew Delhi : _bOxford University Press, _c2015. |
|
| 300 |
_axvi, 437 pages ; _c25 cm |
||
| 336 |
_atext _btxt _2rdacontent |
||
| 337 |
_aunmediated _bn _2rdamedia |
||
| 338 |
_avolume _bnc _2rdacarrier |
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| 505 | _aChapter 1- E-marketing (Page-3), Chapter 2- The Online Marketing Mix (Page-42),Chapter 3- The Online Consumer (Page-67),Chapter 4- Customer Relationship Management in a Web 2.0 World (Page-94),Chapter 5- Social Media (Page-135), Chapter 6- Online Branding (Page-169),Chapter 7- Traffic Building (Page-198),Chapter 8- Web Business Models (Page-223),Chapter 9- E-commerce (Page-253),Chapter 10- Engagement Marketing through Content Management (Page-275), Chapter 11- Online Campaign Management (Page-298),Chapter 12- Consumer Segmentation, Targeting, and Positioning using Online Tools (Page-321),Chapter 13- Market Influence Analytics in a Digital Ecosytem (Page-340),Chapter 14- Online Communities and Co-creation (Page-361),Chapter 15- The World of Facebook (Page-385),Chapter 16- The Future of Marketing Gamification and Apps (Page-409). | ||
| 650 | 0 |
_aInternet marketing. _914674 |
|
| 906 |
_a7 _bcbc _corigres _d2 _encip _f20 _gy-gencatlg |
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| 942 |
_2ddc _cBK |
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| 999 |
_c591555 _d591555 |
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