000			01723cam a2200361 i 4500
001			19361217
003			NUST
005			20221007091415.0
008			161102s2017 maua b 001 0 eng
010			_a 2016035789
020			_a978-93-530-6315-3
020			_a0134601564
040			_aDLC _beng _cDLC _erda _dDLC
042			_apcc
050	0	0	_aHF5548.32 _b.L38 2017
082	0	0	_a658.872, LAU _223
100	1		_aLaudon, Kenneth C., _d1944- _e[author] _999417
245	1	0	_aE-commerce 2017 : _bbusiness, technology, society / _cKenneth C. Laudon, New York University, Carol Guercio Traver, Azimuth Interactive, Inc.
250			_aThirteenth Edition
264		1	_a[Boston] : _bPearson, _c[2017]
300			_axliii, 821 pages : _bcolor illustrations ; _c26 cm
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
505	0		_aIntroduction to e-commerce (Page-44),E-commerce infrastructure: (Page-94),Building an e-commerce presence : (Page-174),E-commerce security and payment systems (Page-228),E-commerce business strategies (Page-322),E-Commerce marketing and advertising (Page-376),Social, mobile and local marketing (Page-464),Ethics, law and E-Commerce (Page-536), Online media (Page-624),Online communities (Page-692),E-Commerce retailing and services (Page-736), B2B e-commerce (Page-802).
650		0	_aElectronic commerce. _914680
650		0	_aInternet marketing. _914674
650		0	_aInformation technology.
700	1		_aTraver, Carol Guercio, _eauthor. _999418
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2ddc _cBK
999			_c591556 _d591556