| 000 | 00420nam a22001217a 4500 | ||
|---|---|---|---|
| 020 | _a8124202923 | ||
| 082 |
_a658.8 _bSMI |
||
| 100 | _aSmith, Paul | ||
| 245 |
_aHandbook of strategic marketing communications : _bnew ways to build and integrate communications / _cPaul Smith : Chris Berry : Alan Pulford |
||
| 260 |
_aNew Delhi : _bCrest Publishing House, _c2003. |
||
| 300 |
_a300 p. ; _c25 cm. |
||
| 942 |
_2ddc _cBK |
||
| 999 |
_c591587 _d591587 |
||