| 000 | 00984cam a2200277 a 4500 | ||
|---|---|---|---|
| 001 | 2631383 | ||
| 003 | NUST | ||
| 005 | 20240124100140.0 | ||
| 008 | 990602s2000 ohua b 001 0 eng | ||
| 010 | _a 99035181 | ||
| 020 | _a0324014805 | ||
| 040 |
_aDLC _cDLC _dDLC |
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| 050 | 0 | 0 |
_aHF5415.13 _b.J35 2000 |
| 082 | 0 | 0 |
_a658.802 _221 _bJAI |
| 100 | 1 |
_aJain, Subhash C., _d1942- _9120053 |
|
| 245 | 1 | 0 |
_aMarketing planning & strategy / _cSubhash C. Jain. |
| 246 | 3 | _aMarketing planning and strategy | |
| 250 | _a6th ed. | ||
| 260 |
_aCincinnati, Ohio : _bSouth-Western College Pub., _c2000. |
||
| 300 |
_axviii, 925 p. : _bill. ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 |
_aMarketing _xManagement. _914676 |
|
| 906 |
_a7 _bcbc _corignew _d1 _eocip _f19 _gy-gencatlg |
||
| 942 |
_2ddc _cBK |
||
| 999 |
_c607500 _d607500 |
||