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| 010 | _a 2013934763 | ||
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_a016284524 _2Uk |
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| 020 | _a9781118422144 (pbk.) | ||
| 020 | _a1118422147 (pbk.) | ||
| 020 | _z9781118452257 (ebk) | ||
| 020 | _z9781118654811 (ebk) | ||
| 020 | _z9781118654972 (ebk) | ||
| 035 | _a(OCoLC)ocn852379004 | ||
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_aSISPL _beng _cSISPL _erda _dOCLCO _dBTCTA _dUKMGB _dYDXCP _dGUL _dCNSAP _dIAD _dUOK _dAU@ _dOCLCF _dYHM _dDLC |
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| 050 | 0 | 0 |
_aQA76.9.U83 _bN63 2013 |
| 082 | 0 | 4 |
_a006.7 _223 _bNOD |
| 100 | 1 |
_aNodder, Chris. _9120625 |
|
| 245 | 1 | 0 |
_aEvil by design : _binteraction design to lead us into temptation / _cChris Nodder. |
| 260 |
_bJohn Wiley, _c2013. |
||
| 300 |
_axv, 303 p. : _bcolor illustrations ; _c24 cm. |
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| 504 | _aIncludes bibliographical references (p. [269]-296) and index. | ||
| 505 | 0 | _aPride. Misplaced pride causes cognitive dissonance ; Social proof : Using messages from friends to make it personal and emotional ; Closure : The appeal of completeness and desire for order ; Manipulating pride to change beliefs -- Sloth. Desire lines : From A to B with as few barriers as possible ; Reduced options and smart defaults smooth the decision process ; Sloth : Is it worth the effort? -- Gluttony. Deserving our rewards ; Escalating commitment : foot-in-the-door, door-in-the-face ; Invoking gluttony with scarcity and loss aversion ; Self-control : Gluttony's nemesis -- Anger. Avoiding anger ; Embracing anger ; Using anger safely in your products -- Envy. Manufacturing envy through desire and aspiration ; Status envy : demonstrating achievement and importance ; Manufacturing and maintaining envy in your products -- Lust. Creating lust : Using emotion to shape behavior ; Controlling lust : Using desire to get a commitment ; Lustful behavior -- Greed. Learning from casinos : Luck, probability, and partial reinforcement schedules ; Anchoring and arbitrary coherence ; Feeling greedy? -- Evil by Design. Should you feel bad about deception? ; Should you feel bad about using the principles in this book? ; Be purposefully persuasive -- The Persuasive Patterns Game. | |
| 520 | _aMelds psychology, marketing, and the art of design to explain why we're susceptible to certain persuasive techniques and designs. Discover how we're wired for certain sales techniques, why we fall for them, and learn online design techniques you can use for good or evil. Explores more than sixty persuasive online design patterns and shows you how to replicate the same techniques on your own site. Groups chapters by the seven deadly sins. -- | ||
| 650 | 0 |
_aInteractive multimedia. _931327 |
|
| 650 | 0 |
_aWeb sites _xDesign. _918036 |
|
| 650 | 0 |
_aUser interfaces (Computer systems) _xDesign. _918500 |
|
| 650 | 0 |
_aUser interfaces (Computer systems) _xPsychological aspects. _9120626 |
|
| 650 | 0 |
_aPersuasion (Psychology) _999654 |
|
| 650 | 7 |
_aInteractive multimedia. _2fast _931327 |
|
| 650 | 7 |
_aPersuasion (Psychology) _2fast _999654 |
|
| 650 | 7 |
_aUser interfaces (Computer systems) _xDesign. _2fast _918500 |
|
| 650 | 7 |
_aUser interfaces (Computer systems) _xPsychological aspects. _2fast _9120626 |
|
| 650 | 7 |
_aWeb sites _xDesign. _2fast _918036 |
|
| 856 | 4 | 2 |
_3Contributor biographical information _uhttp://www.loc.gov/catdir/enhancements/fy1513/2013934763-b.html |
| 856 | 4 | 1 |
_3Table of contents only _uhttp://www.loc.gov/catdir/enhancements/fy1513/2013934763-t.html |
| 906 |
_a7 _bcbc _ccopycat _d2 _eepcn _f20 _gy-gencatlg |
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| 942 |
_2ddc _cBK _aSADA _k006.7 NOD 2013 |
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| 999 |
_c607809 _d607809 |
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