000 00573nam a22001577a 4500
003 NUST
038 _aNusrat Nadeem
082 _a200
100 _aSiddiqui, Dua
_9134464
245 _aLAUGH, ENGAGE, ACT: EXAMINING THE EFFECT OF MEME MARKETING DIMENSIONS ON GEN Z’S BRAND BEHAVIOR THROUGH PERCEIVED HUMOR AND SOCIAL MEDIA ENGAGEMENT/
_cDua Siddiqui,
264 _aIslamabad:
_NNBS NUST,
_c2026.
650 _aMS-Marketing
_9130980
700 _aSupervisor: Dr. Adnan Waseem
_9120108
856 _uhttp://10.250.8.41:8080/xmlui/handle/123456789/57495
942 _2ddc
_cSC
999 _c617456
_d617456