000 00528 a2200145 4500
020 _a1574443445
040 _aDLC
_bDLC
082 0 0 _a005.74
100 1 _aRatner, Bruce.
245 1 0 _aStatistical modeling and analysis for database marketing: effective techniques for mining big dat
_beffective techniques for mining big data
_cBruce Ratner
260 _aBoca Raton, Fla. :
_bChapman & Hall/CRC,
_cc2003.
300 _a362 p. :
_bill. ;
_c25 cm.
650 0 _aDatabase marketing
_xStatistical methods.
942 _cBK
_k005.74 RAT
_2ddc
999 _c6556
_d6556