| 000 | 00864 a2200217 4500 | ||
|---|---|---|---|
| 020 | _a0070102988 : | ||
| 040 |
_aDLC _bDLC |
||
| 082 | 0 | 0 | _a384.54/42 |
| 100 | 1 | _aCarroll, Raymond L. | |
| 245 | 1 | 0 |
_aElectronic media programming : strategies and decision making _cRaymond L. Carroll, Donald M. Davis. |
| 260 |
_aNew York : _bMcGraw-Hill, _cc1993. |
||
| 300 |
_axii, 532 p. : _bill. ; _c25 cm. |
||
| 440 | 0 | _aMcGraw-Hill series in mass communication | |
| 650 | 0 |
_aBroadcasting _zUnited States _xPlanning. |
|
| 650 | 0 |
_aRadio programs _zUnited States _xPlanning. |
|
| 650 | 0 |
_aTelevision programs _zUnited States _xPlanning. |
|
| 700 | 1 | _aDavis, Donald M. | |
| 856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/description/mh022/92046063.html |
| 856 | 4 | 2 |
_3Table of contents _uhttp://www.loc.gov/catdir/toc/mh021/92046063.html |
| 942 |
_cBK _k621.388 CAR _2ddc |
||
| 999 |
_c8426 _d8426 |
||