000 00507 a2200181 4500
020 _a0073660310
082 _a 658.8 ETZ
090 _c4759
_d4759
100 _a Etzel, Michael J.
245 _a Marketing
250 _a12th. ed.
260 _aBoston, Mass. :
_bIrwin/McGraw-Hill,
_c2001.
300 _axxii, 674 p. :
_b ill. ;
_c28 cm.
500 _a Includes bibliographical references and index
650 _a Marketing.
700 _a1.Walker, Bruce J. 2.Stanton, William J.
942 _cBK
_k658.8 ETZ
999 _c8642
_d8642