| 000 | 00877 a2200253 4500 | ||
|---|---|---|---|
| 020 | _a0072461284 | ||
| 020 | _a0072322977 | ||
| 040 |
_aDLC _bDLC |
||
| 082 | _a658.8 | ||
| 100 | 1 | _aBearden, William O., | |
| 245 | 1 | 0 |
_aMarketing: principles and perspectives _cWilliam O. Bearden, Thomas N. Ingram, Raymond W. LaForge. |
| 246 | 3 | 0 | _aMarketing, principles and perspectives. |
| 250 | _a3rd ed. | ||
| 260 |
_aBoston, Mass. : _bMcGraw-Hill, _c2001. |
||
| 300 |
_axxxvii, 596 p. : _bill. (some col.) ; _c28cm. |
||
| 490 | 1 | _aSeries in marketing. | |
| 500 | _aIncludes index. | ||
| 500 | _aSpecial code to access : (1)xenophobic-696310, (2)chalkboard-704962, (3)southerner-397399. | ||
| 650 | 0 |
_aMarketing _zUnited States. |
|
| 700 | 1 | _aIngram, Thomas N. | |
| 700 | 1 | _aLaForge, Raymond W. | |
| 830 | 0 | _aMcGraw-Hill/Irwin series in marketing. | |
| 942 |
_cBK _k658.8 BEA _2ddc |
||
| 999 |
_c8652 _d8652 |
||