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| 040 |
_aDLC _bDLC |
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| 082 | 0 | 4 | _a658.848 |
| 100 | 1 | _aKotabe, Masaaki. | |
| 245 | 1 | 0 |
_aGlobal marketing management _cMasaaki Kotabe, Kristiaan Helsen. |
| 250 | _a3rd ed. | ||
| 260 |
_aHoboken, NJ : _bWiley, _cc2004. |
||
| 300 |
_axxii, 694 p. : _bill. (some col.), maps ; _c29 cm. |
||
| 650 | 0 |
_aExport marketing _xManagement. |
|
| 650 | 0 |
_aInternational business enterprises _xManagement. |
|
| 700 | 1 | _aHelsen, Kristiaan. | |
| 942 |
_cBK _k658.848 KOT _2ddc |
||
| 999 |
_c8703 _d8703 |
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