000 00788 a2200229 4500
020 _a0256139725
040 _aDLC
_bDLC
082 0 0 _a658.83420973
100 1 _aHawkins, Del I.
245 1 0 _aConsumer behavior :i mplications for marketing strategy
_cDel I. Hawkins, Roger J. Best, Kenneth A. Coney.
250 _a6th ed.
260 _aChicago :
_bIrwin,
_cc1995.
300 _axix, 649 p. :
_bill. (some col.) ;
_c27 cm.
440 4 _aThe Irwin series in marketing
650 0 0 _aConsumer behavior
_zUnited States.
650 0 0 _aMarket surveys
_zUnited States.
650 0 0 _aConsumer behavior
_zUnited States
_xCase studies.
650 0 0 _aMarket surveys
_zUnited States
_xCase studies.
700 1 _aBest, Roger J.
700 1 _aConey, Kenneth A.
942 _cBK
_k658.83420973 HAW
_2ddc
999 _c8747
_d8747